Copywriting

The world today is overwhelmed by Artificial Intelligence. Whether AI capabilities are just a hype or something that really has substance is a different matter that we can discuss later. But, for us, content and copywriters, the onslaught of AI-assisted writing has become a question of our very existence. The battle between artificial intelligence and […]

When you look into the digital marketing, you would notice that there are two specific terms that appear to be quite confusing – Content writing and Copywriting. Ever wondered how these terms are different? Of course, we use them interchangeably, but as someone who has been watching the transformation in the industry, I have always